Terms of Service

SoFo is operated by SoFo Software ehf. (kennitala 6401220720), Brúnalandi 13, Reykjavík, Iceland (“SoFo”, “we”, “us”). These terms are an agreement between you and us, and they apply whenever you use the SoFo website, apps or any related service (the “Service”).

By creating an account or using the Service, you agree to these terms and to our Privacy Policy, which explains how we handle your personal data. If you don't agree, don't use the Service.

You must be at least 18 years old to create an account or use the Service. When you sign up we ask for your age to confirm this. If we learn that an account belongs to someone under 18, we will delete it.

You also can't use SoFo if we have previously suspended or removed your account for breaking these terms, or if using it would break the law where you live.

You sign in to SoFo with a Google or Apple account. We don't see or store your Google or Apple password. You are responsible for keeping access to that account secure, and for everything that happens on your SoFo account.

• One account per person. Accounts are personal and can't be sold or transferred.
• Keep your profile accurate. Don't pick a name, username or photo that pretends to be someone else.
• Tell us at support@getsofo.com if you think someone else has accessed your account.

SoFo is a place to record and share your own views on stocks and markets. It is not a broker, investment adviser, bank or any other kind of financial institution, and we are not authorised or regulated to give investment advice. We don't execute trades, hold money or securities, or manage portfolios.

• Everything users post, including positions, theses, updates, market views and comments, is that user's own opinion. It is not a recommendation from SoFo to buy, sell or hold anything.
• Returns, scores, track records and sentiment figures on SoFo are calculated automatically from third-party prices. They are not audited, may be wrong, and describe past calls, which say nothing certain about future results.
• We don't check whether what users post is accurate, complete or up to date, and we don't endorse it.
• Investing carries risk, including the loss of everything you invest. Any decision you make is yours. Consider getting advice from a licensed professional before acting on anything you read here.

“Your content” means anything you post or upload on SoFo: positions, theses, updates, market views, comments, images, your profile and similar material.

You own it

You keep ownership of your content. To run the Service, you give us a worldwide, non-exclusive, royalty-free licence to host, store, copy, display, format and distribute your content on and through the Service, including in share previews and images generated when you or others share a link to it. We only use this licence to operate, improve and promote the Service. It ends when your content is removed from the Service, except for copies that are already in backups for the limited time described in our Privacy Policy.

Who can see it

Posts and positions set to be visible to everyone are public. Anyone can see them, including people who are not signed in, and they can be shared by link. Content you limit to a smaller audience is shown only to that audience. Your age and your investor-profile answers are never shown to other people.

The record stays the record

SoFo works because calls can't be rewritten after the fact. Once you open a position, its reasoning and entry details are locked and timestamped. You can post updates or close the position, but you can't edit or remove the original call while your account exists. Think before you post.

You're responsible for it

You confirm that you have the right to post your content, and that it doesn't break these terms or anyone else's rights, such as copyright, privacy or confidentiality.

You must not use SoFo to post, share or do any of the following:

• Market manipulation. Pump-and-dump schemes, coordinated campaigns to move a price, spreading information you know or suspect is false or misleading about a security, or taking a position and then promoting it without saying so.
• Inside information. Sharing material non-public information about a company or its securities, or encouraging anyone to trade on it.
• Impersonation. Pretending to be another person, company or regulator, or falsely claiming credentials, affiliations or a professional licence.
• Harassment and hate. Threats, bullying, targeted abuse, or content that attacks people for who they are.
• Spam and promotion. Repetitive or automated posting, paid promotion you don't disclose, referral links, or selling signals, courses or services.
• Illegal content. Anything that is illegal, infringes someone's intellectual property, or reveals another person's private information without their permission.
• Harmful material. Malware, phishing, or links designed to deceive people.

Market abuse is also a crime in Iceland, the EEA and most other countries. Following these rules is not a substitute for following the law.

You can report posts, comments and accounts from the menu on each one, and block people you don't want to interact with. We review reports and may act on anything we find that breaks these terms or the law.

Depending on how serious it is, we may:

• hide or remove content, or limit who can see it;
• limit what an account can do, for example posting or commenting, for a period of time;
• suspend or permanently close an account.

Where we reasonably can, we'll tell you what we did and why. If you think we got it wrong, email support@getsofo.com and we'll look at it again. We may also act without notice where we need to protect users, the Service or others, or where the law requires it, and we may share information with authorities where the law requires us to.

We are not obliged to monitor everything posted on SoFo, and we are not responsible for content posted by users.

Prices, charts, company information, news and analyst data on SoFo come from third-party providers, including Finnhub and Twelve Data. This data may be delayed, incomplete or wrong, and it may be unavailable at times. It is provided for information only and must not be relied on for trading.

The Service links to or uses other services, such as Google and Apple sign-in, GIF search and news websites. Those services have their own terms, and we are not responsible for them.

Don't misuse the Service. In particular, don't:

• scrape, crawl or bulk-download content or data, except through features we provide for that (such as downloading your own data);
• use bots or automation to create accounts, post, follow or like;
• get around rate limits, blocks, suspensions or other protections;
• probe, test or break our security, or interfere with the Service or other users' use of it;
• copy, sell or build a competing service from the Service or the data on it.

The Service itself, including the software, design, the SoFo name and logo, and how the Service is put together, belongs to us or our licensors. These terms give you a personal, non-exclusive, non-transferable right to use the Service as intended. They don't give you any other rights in it. If you send us feedback or ideas, we may use them without owing you anything.

SoFo is currently free. If we introduce paid features, we will tell you the price and terms before you are asked to pay, and nothing will be charged without your explicit agreement.

You can delete your account at any time from Settings. When you do, your profile and personal data are erased and your posts, positions and comments are removed from the Service, as described in our Privacy Policy. This can't be undone.

We may suspend or close your account if you seriously or repeatedly break these terms, if we must do so by law, or if we stop offering the Service. If we close the Service entirely, we will give you reasonable notice and a chance to download your data first.

Sections of these terms that by their nature should continue after your account ends, such as the disclaimers, limitation of liability and governing law, continue to apply.

We work to keep SoFo running well, but the Service is provided “as is” and “as available”. To the extent the law allows, we make no promises that it will be uninterrupted, secure, error-free, or that any content or data on it is accurate or complete. We may change, pause or stop features at any time.

Nothing in these terms limits rights you have as a consumer that cannot be limited by agreement under the law that applies to you.

To the fullest extent the law allows:

• We are not liable for any investment decision you make, or any trading loss, lost profit or lost opportunity, whether or not it was based on content, data, scores or anything else on SoFo.
• We are not liable for content posted by other users, or for data provided by third parties.
• We are not liable for indirect or consequential loss, or loss that was not reasonably foreseeable when you started using the Service.
• Our total liability to you for all claims relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim and EUR 100.

None of this limits or excludes liability for death or personal injury caused by our negligence, for fraud, for damage caused intentionally or through gross negligence, or any other liability that cannot be limited or excluded by law.

We may update these terms as the Service or the law changes. If a change is material, we will tell you in the app or by email before it takes effect and ask you to accept the new terms. If you don't accept them, you can delete your account. Minor changes, such as fixing typos or clarifying wording, may be made without notice. The effective date at the top always shows the current version.

These terms are governed by the laws of Iceland. Any dispute will be handled by the District Court of Reykjavík (Héraðsdómur Reykjavíkur).

If you are a consumer living in another EEA country, you keep the protection of the mandatory consumer laws of that country, and you may also bring a claim in the courts where you live. Nothing in this section takes away those rights.

If something goes wrong, please contact us first at support@getsofo.com. Most things can be sorted out quickly.

• These terms, together with the Privacy Policy, are the whole agreement between you and us about the Service.
• If a court finds part of these terms invalid, the rest still applies.
• If we don't enforce part of these terms straight away, we can still enforce it later.
• We may transfer our rights and obligations under these terms to another company as part of a reorganisation, merger or sale, and will tell you if that happens. Your rights under these terms are not affected. You may not transfer your rights under these terms.
• These terms are written in English. If we provide a translation, the English version applies where they differ, unless the law says otherwise.

Questions about these terms? Email support@getsofo.com, or see the contact page. Our postal address is SoFo Software ehf., Brúnalandi 13, Reykjavík, Iceland.